My Little Pony: Friendship Is Magic is an animated television series that premiered in 2010 on the United States cable network The Hub, and is based on Hasbro's My Little Pony line of toys and animated works. The show follows a studious unicorn pony named Twilight Sparkle as she is tasked by her mentor Princess Celestia to learn about friendship in the town of Ponyville. Twilight becomes close friends with five other ponies; Applejack, Rarity, Fluttershy, Rainbow Dash, and Pinkie Pie. Each represents a different facet of friendship, and discover themselves to be key parts in the "Elements of Harmony." In the series, they can be seen sharing adventures and helping out other residents of Ponyville, as well as working out the kinks in their own friendships. The show has been critically praised for its humor and moral outlook. Despite the target demographic of young girls, the show has gained a large following of older viewers, predominately male teenagers and adults, calling themselves "bronies".